About PUM Netherlands senior experts

40 Years of sharing knowledge worldwide

PUM aims to contribute to the growth of vibrant Small and Medium-sized enterprises (SMEs) in developing countries and emerging markets. By sharing knowledge, PUM contributes to private sector development, a short cut to empower people and communities economically. Experienced entrepreneurs and professionals from the Netherlands share their knowledge voluntarily at minimal costs. PUM is supported by the Dutch government and largest employers’ organisation in the Netherlands, VNO-NCW.

PUM maintains a pool of nearly 2,000 experts, to fulfil over 1,800 missions every year. In more than 30 countries, in Africa, Asia, Latin-America and the Middle-East PUM experts are active. Their effectiveness stems from the fact that they offer advice on a personal basis, from entrepreneur to entrepreneur, on the work floor. Being assessed by a fully independent senior expert offers the opportunity to jump ahead and connect to the latest knowledge and techniques. PUM started in 1978 and has since then become the largest ‘temp agency’ in Europe for professional volunteers. In 2018 PUM celebrated it’s 40-year anniversary.

How does it work?

Entrepreneurs from SMEs turn to PUM with a specific problem that they want to see resolved. Unfortunately, they either don’t have the resources to hire a commercial consultant or, in case they do, there is simply no local consultant around with specific knowledge and experience. After assessment by PUM an expert that matches the requirements of the entrepreneur visits, analyses the problem and comes up with a practical solution. In short, experts may help to improve the quality of a product, streamline the production process and/or logistics; enhance management know-how or identify opportunities for business growth.

Teaming up with PUM gives access to a vast pool of knowledge, but also to networks of chambers of commerce, embassies and professional organisations worldwide that could give profits a big boost. Information and knowledge are the keys to innovation and competitiveness.

Being a trading nation, the Netherlands always have been very internationally oriented. The PUM Programme is a direct outcome of that international orientation. PUM experts have earned their stripes in all sectors of the economy, be it agriculture, tourism, medical sciences or logistics. Since they work on a voluntary basis, the costs for applying SMEs are minimal (bed & board for the visiting expert).

PUM in Vietnam

In 1993 PUM started activities in Vietnam. We actively maintain a network of 9 local representatives throughout Vietnam (Ho Chi Minh, Can Tho, Dalat, Da Nang, Hanoi and Thanh Hoa), connecting directly with entrepreneurs, business support organisations and partners locally. The local representatives can also be contacted for guidance on the application process.

In 2018, PUM successively realized almost 100 missions, Business Links and seminars in Vietnam.

Our experts share their knowledge in the following areas of expertise:

Industry & Trade
Chemical & Synthetic Materials, Textile & Leather, Metal Industries, Building & Construction, Trade
Tourism & Hospitality, Vocational Education & Training, Business Consultancy
Health & Environment
Heath Care, Energy, Water, Waste & Environment/CSR
Food Security
Agriculture & Horticulture, Animal Production, Beekeeping & Fisheries, Food & Beverages Production

Since 2018 PUM is also involved in 10 Incubators in Vietnam. PUM Helps these incubators as customers to make local companies more successful.

Contact For more information, please contact one of our local representatives in Vietnam. You can find their details on www.pum.nl. PUM is also active on Facebook, Twitter, Instagram, LinkedIn and YouTube.

Find out more about PUM’s projects: